The bruce floors redefine tradition by bringing affordable luxury into the home. The bruce floors are the No. 1 best-selling, most-recognized hardwood flooring brand in the world. The brand defines, and redefines, traditional styles that appeal to changing tastes and lifestyles. The bruce wood floors add beauty, warmth, and enhances the beauty of any home. American Floor Covering strives to offer the lowest price on hardwood flooring or Cabin Grade floor for the old rustic look. American also carries ceramic tile, carpet and laminate flooring.